Speedy Gambling

The phrase Middle East and the word peace are so contradictory that when put together they become an oxymoron. An oxymoron, as defined by the American Heritage Dictionary, is “a rhetorical figure in which incongruous or contradictory terms are combined”. There are very few things in this world that are more contradictory than the words “Middle East peace.”

As long as there are Christians and Jews in this world, the fundamentalist Islamic Arabs will never allow peace. The Koran states, under 5:54, “O believers, take not Jews and Christians as friends; they are friends of each other. Those of you who make them his friends is one of them.”, under 8:39, “Make war on them until idolatry is no more and Allah’s religion reigns supreme.”, under 9:123, “Believers: Make war on the infidels who dwell around you. Let them find harshness in you.”, under 2:191, “Slay them wherever ye find them and drive them out of the places whence they drove you out.”, Fighting is obligatory for you, much as you dislike it.”. As long as there are Muslims that believe in these orders, there can not and will not be ‘Middle East peace’.

Even if the fundmentalist Islamics managed to destroy every Christian and Jew in the world, there would still not be peace in the Middle East. Islam has several sects, ie: Shia, Sunni, Sufi, Kahrijite, Wahhabi, Nizari (also known as “Assassins”) and more. Many sects believe that followers of other sects are non believers because they follow the wrong sect. The only thing that keeps them from destroying each other is the old saying, ‘an enemy of my enemy is my friend’. As long as there are Christians and Jews to hate, they will, pretty much, leave each other alone.

Ever since the State Of Israel was recognized by the United Nations, the Arab countries have been trying to “push Israel into the sea”. Many Arab leaders have publicly stated that “they will not be satisfied untill Israel no longer exists”. Many Arab leaders openly support the Palestinian terrorists that use homicide bombers, car bombs and rockets to maim and kill innocent Jewish women and children. They even consider the killing of Westerners an added bonus. Since many fundamentalists believe that “unbelievers are enemies of Allah and they will roast in hell” and that “the idolators are unclean”, they believe that ‘unbelievers’ and ‘hypocrites’ are less than human and that their lives are worthless. The fundamentalists believe that it is their duty to punish the unbelievers wherever they find them.

I realize that not all Muslims are fundamentalists and that many Muslims would embrace peace. The problem is that the fundamentalists are so harsh and so ruthless that most peace seeking Muslims in the Arab world are afraid to cross them, afraid that they will be considered ‘friends’ of the unbelievers or ‘hypocrites’ and punished accordingly. Therefore, they keep quiet and the fundamentalists continue to rule the Arab world. The few Arabs that do attempt to stand up for true peace usually end up in prison or dead.

Some Arab countries are considered to have secular governments, ie: Egypt, Saudi Arabia and Syria, and, as such, would presumably be free of fundamentalism interference. The fact is, none of these governments could stay in power without the assistance of, or at least the tacit approval of, the fundamentalists. Each of these countries is rife with fundamentalism, note all of the homicide bombers and terrorists that are exported from these countries. If the leaders of these countries did not have the approval of the fundamentalists, they would be assassinated and new leaders would be elected or installed. Saudi Arabia claims to be our friend and ally, yet many of their religious schools preach terrorism and a large number of terrorist leaders come from that country. Egypt has a signed peace accord with Israel, yet arms are smuggled in to the Palestinians every day from Egypt. Syria is the largest supporter of the Hezbollah group and is also one of the largest exporters of terrorists into Iraq.

The United States has been trying to “win the hearts and minds” of the Arab people for decades. We provide aid in the form of money, we gave Arafat huge sums of money in order to ‘help’ the Palestinians and he kept most of it for himself, we gave Hussein money to help feed his people and he used it to line his pockets and to pay the families of homicide bombers and we give billions of dollars in aid to Egypt and although they talk peace they still support terrorism. We pour money by the bucket full into Iraq and they elect an Islamic based government instead of a secular government. In addition, we pressure Israel, our only true ally in the Middle East, to give up land and security in the name of peace, even though we know that the Islamic fundamentalists will never make peace with Israel.

I may be wrong, but I don’t believe that the fundamentalists will ever allow the United States to “win the hearts and minds” of the Arab people. We can and probably should make them fear us. We can’t and won’t make them love us. The fundamentalists will never allow their people to love us any more than they will allow ‘Middle East peace’. It goes against their religious principles. They are fanatics and will fight to their last breath. As far as they are concerned if they die, fighting us, they will go to Paradise. If they live they can go on fighting the ‘unbelievers’ and ‘hypocrites’ thereby fulfilling Allah’s wishes.

David G. Hallstrom, Sr. is a retired private investigator and currently publishes several internet directories including http://www.resourcesforattorneys.com a legal and lifestyle resources directory for attorneys, lawyers and the internet public. For more lifestyle information see http://lifestyle.resourcesforattorneys.com, the Lifestyle directory from Resources For Attorneys.

The current lack of industry leaders represents an exceptional opportunity for a large and organized mobile car wash company to achieve regional domination and eventually dominate the Southern California carwash market. The best place to start a regional assault on this market would be to concentrate North and West of Los Angeles; Chatsworth and Simi Valley to Malibu and Tarzana to Santa Barbara. Once these relatively competition free markets are won Los Angeles, San Diego, Riverside and San Bernardino counties could be dominated by a steady city-by-city methodology. From there the company should include neighboring regions and Sun Belt States. By setting up each territory next to an existing territory, they will, brick by brick, build an impenetrable wall to ward off would-be competitors. Utilizing their satellite offices, they can build that wall rapidly by connecting each area. As this occurs, we will have achieved regional and eventually national name recognition and proceed to other long-term goals.

Market Description

The Company attempting this would need to have satellite offices in three states in the West including operations in Las Vegas, Phoenix, Tucson and Reno. However the company must concentrate most of its efforts in Santa Barbara, Ventura and Los Angeles counties. California should be the mainstay, and rightfully so, with over 30 million registered vehicles. The other state operations would remain quite small but necessary to obtain a Federal Trademark status (interstate commerce is required) and to have a workable launching point for massive rapid roll out when the time comes. In California it would be important to dominate the markets in the following cities.

Goleta

Santa Barbara

Ventura

Oxnard

Camarillo

Thousand Oaks

Westlake

Agoura

Calabasas

Malibu

Simi Valley

Chatsworth

Woodland Hills

Tarzana

Valencia

Encino

It is also recommended to have many other cities with operations even if only a few units and one manager stationed there. Although we have little or no competition in these cities, it would be too presumptuous to say that we dominate the areas:

Van Nuys

Riverside

San Diego

Phoenix

Tucson

Reno, NV

Las Vegas, NV

When setting up crews in new territories, a marketing scout should fly over the city and look for large fleets of vehicles, big industrial centers and expensive residential areas. By initially securing large truck fleets, it will give the new operation a quick customer base. They should then look for retail centers close to expensive housing and offer their services to store owners as a convenience. While washing shopkeepers’ cars, they would make contacts in the parking lot of shoppers and go to their homes to wash additional cars. The word of mouth would spread from there.

Market Size and Trends

California is very large and could presently support between 950-1998 units from San Diego to San Francisco. Eventually, as the idea catches on, there could be five times as many units. It has been our experience in many cities, that once this type of car wash becomes an accepted method, everyone will start using it, very similar to what happened with Domino’s Pizza in the early 1980’s. During the last recession, many small time operators have ceased business while only a few continued to expand. Overall overhead has come down in the industry in the following areas:

Labor

Cost of New Equipment

Supplies

Advertising and Printing Costs

Paging and Dispatch Service

Linen Service

Although a mobile car wash company will experience a 20% drop in gross profits during the next reversionary economic period, a mobile car wash company’s cost will drop 30%. For an average crew, that is only about 10-15% of their daily gross income, or $40-50 per day. During this time, the company would be advised to branch out in their advertising and marketing efforts on a much more grassroots level to compensate for any losses, by doing car wash fundraisers for non-profit organizations and schools. When the economy returns to California following the end of the next business cycle, the strategy of the mobile car wash company should be ready for a quick upward climb. California is home to some of the largest truck fleets in the world, including some of the following fleets:

Vons Grocery Chain (the largest truck fleet in the world, responsible for transporting their own product) – El Monte, CA

Ryder Transportation Systems (the world’s largest truck rental and leasing corporation ) – Five Regional Offices in Southern California

California Highway Patrol (the largest public entity law enforcement fleet in the United States)

USPS (more mail jeeps than anywhere else in the country)

Federal Express (more vans in CA than anywhere else in the world)

Trucking Companies (300+ in the Los Angeles area alone)

Utility Related Companies, such as the telephone companies, gas companies, and cable franchises (50,000 + vehicles alone)

Although while in an economic recession, a mobile car wash operation has an advantage and can experience a phenomenal growth, more than tripling in size. As the economy in California improves after the future drop, so will sales revenues of each outlet, therefore providing the necessary cash flow to expand with the market. The mobile car wash sector leads the local economy by six months because it is dealing with the disposable income of their clients and the amount of cash in their pockets at any given time. As that amount of money increases so does their willingness to spend it. Since the average basic car wash is around $10.00, people are more apt to buy such services when they have less money available than a $200 microwave. As their pocket money (disposable play money) increases they will more freely spend that money; this increases the operational units kill ratio from 40% to 60% to 80%. (Kill ratio = number of people out of ten when asked, choose to get their car washed, 4 out of 10 = 40%.).

Any company considering rolling our a mobile car wash nationwide service needs to be thinking here and looking at the weather and love of cars in California as a starting point.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/