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For those who want to be among the throng who are rushing to send out their greeting cards via every possible types of mail service, then online greeting it is.

Although this is a wise choice, it is important to note that there are some things that should be considered first before opting to go HTML. There are many cases where the texts do not appear the same from one computer to another.

Also the images that you have put into them may seem messy or cluttered. Besides, loading time will become an impossible task if there are a large number of images used in the greeting.

Here are some thoughts about HTML email that may help you decide to go or go against HTML email:

1. Email is probably the most spammed way of technological communication. With everybody already going online and trying to market anything and everything under the sun, this is understandable.

2. Most security issues and virus breakouts are caused by email or messaging software and users who do not know better than to click a link or run an attachment. Enough knowledge and understanding on the things that needed to be done is the solution to these.

3. The display size of email programs is totally unknown. Take note that nobody is opening emails full screen by default.

4. Multipart emails, embedded images and HTML, might be filtered out as spam or possible virus threats. And putting on some notice or sign about the fact that you are sending a greeting card is not a guarantee also. They might dismiss it as a stunt.

5. Different email clients support CSS/HTML to different degrees. This is in addition to online email clients like gmail, yahoo or hotmail. It is a bit like frustrating to make everything perfect for about 20 different browsers.

6. Multipart HTML email can get quite big. Your recipients may not have the needed patience to wait for the page to open.

Think about these things first. Do you want to spend a lot of time on something that is very likely not to work out and spook your clients or wish them during occasions?

The solution for maintaining contact with your clietns through special occasions? Host your ecard on a server, send them a link.

Then you will know that the email will arrive and not cause warning lights to go on and you draw visitors to your site to boot.

For comments and inquiries about the article visit http://www.losangelesprintingservice.com

Mini Websites are the most powerful and cost effective solution to promote and market your brand. Normally people go for a large site which have 100’s of pages of selling nos. products, which confuse visitor and most of the pages remains unviewed by the visitor. Generally people do the search in search engines on specific topic and like to get the specific results only. The normal web surfer spends very little time on sites and does not go beyond 3 to 5 clicks on a site. If the visitor landed at your site and does not found what he was looking for in first two clicks he will automatically switch to another site which he found more relevant. I always advocate the concept of direct marketing as it provide user more time to do research on specific product.

Even if you are a small business owner or an enterprise, offering your products in internet, mini sites will give you advantage over your competitors. Say for example if a surfer searches for Donuts and found 100,s of sites selling donuts, he has the minimum time to brows all the pages of the site. He will give more value to the sites which offers directly donuts to the sites which first explain about the company and so on. Direct marketing is very much effective and people give value to straight forward honest offers. Now a days people fill there sites with most irrelevant contents as per instructions of any search engine optimizer, which drives visitor away from site as he has so many options to choose.

Capitalization of visitor psychology is an important aspect of direct marketing. Say for example a visitor landed at your site and at home page you display your offers will force him to brows your site to find more information’s, after all he needs donuts and searched for that. Take a look at the examples contents of a donut selling site below and decide yourself which one you prefer.

Site one: Welcome to our site, we produce best of products in world. We have pizzas, donuts, burgers and blab blab blab. We are established on kwak kwak kwak with the vision of our founder Mr. XYZ and also greet your visitor with an eye catching animation.

Site two: Looking for donuts? You have come to the right place for donuts. Below are our regular offerings along with the price, Check out todays special what we have only for you. Like a custom donut of your choice click here and like to know more about us click here.

My opinion as well as experience says, visitor will give more weight to site two. Analyze the following reasons and know why:

1. Visitor was searching for “donuts” and likes to know what donut is, and then only he likes to know who are the person and procedures behind manufacturing donuts.

2. The site is offering straight to the visitor along with the prices, enough for him to decide quickly whether this is the thing he is looking for.

3. He is getting all navigations links on first page itself about the products and there varieties, this will induce him to know more. With minimum clicks he is getting more information’s.

4. The site is loading fast which is a very pleasant thing for any visitor where as the animations on site 1 take time to download and he don’t want to spend much time on that.

5. Site one is offering lot more products which might not be the interest of the visitor. He will simply ignore that.

6. Site 2 is displaying its product prices and discounts immediately and visitor will go immediately if that suites his pocket, if not he can book mark and ask for the price negotiations later. Where as in site he found all good in site one and found the prices after so many clicks, and if it does not suites his pocket he will be staying permanently away from the site.

7. Even search engine will give more preference to site 2 as they have specific information’s on Donuts comparing to site which have other products to sell.

In nut shell grabbing attention of a visitor towards your offering is more important than explaining who you are, as its products which build a brand. People like to know first what all your offerings rather than who you are. Any buyer, even if he spends a little always likes to compare product, quality and pricings with other. Using a mini site you allow him to compare fast and he can take his decisions without wasting his time. Remember killer marketing principle says “never allow a buyer to think twice as there may be chance when other competitors grab the deal”

Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of I-wayhost – Web Hosting and its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.

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There are two ways that most people who create web pages do it: either they hire a professional web designer, or they use some visual HTML editing software. You could say that hiring a designer is like getting someone to make furniture for you and deliver it, while using an editor is more like buying flat-pack furniture.

What I’m here to tell you, though, is that you should consider doing things another way. I’m telling you that you should go get yourself some wood and a saw. In short, you should do it yourself.

Why Would I Do That?

No matter what you might do, unless you’re doing it yourself – that is, coding your website by hand – you’re not going to have full control. Doing it yourself gives you control over every tiny, tiny detail, and puts you in a situation where there should never be a problem you can’t fix. You’re not relying on a company, or a designer, or anyone else – whatever goes wrong, you can fix it.

Thanks to XHTML and CSS, creating websites by hand has never been easier – in fact, once you know the basics, it’s often easier than fighting with some piece of software to get it to make things look the way you want. Once you know the tag for an image, it’s much easier to just type it than go through a bunch of menus. When you know you want something to be a certain width, it’s easier to type that in than to try to make it the right size using the mouse. Web design benefits from the kind of preciseness that you get from doing it by hand.

At every stage in the process, you know what you’ve done and you know what you have left to do. If something isn’t working the way it should, you can easily look through, find the problem, and make it right. Altogether, not only do you save the money that you would have spent on Dreamweaver or FrontPage, but you also end up with a better website in the end.

Tables and Coding

For a long time, the biggest reason to stay away from hand-coding websites was that most complex layouts were done using tables, and tables were hard, especially when you had to put one inside another. Any modern website, though, really shouldn’t be using tables at all, which means that you won’t have to learn how to do them – that takes down the biggest barrier to hand-coding. HTML is very easy to figure out, and from there all you have to do is learn a little CSS (there are plenty of good books on it, and there’s not that much to learn altogether) and you’re away.

Re-using Code

There are only a limited number of things that you’d want to do in HTML, and they’ve all been done by someone, somewhere. When you see an effect you’d like to use on any website, anywhere, knowing HTML means that you can simply use your browser’s ‘View Source’ function to see how it was done and adapt it for your own website – this is generally considered an OK thing to do.

You’ll also be able to start building up little libraries of code you’ve written yourself – a two-column layout, a splash page, and so on – and quickly adapt them as they’re needed. Even better, if you already have some HTML from a template that you bought or that came with some software, having built websites yourself will give you enough know-how to figure out how to edit it and make it look exactly the way you want.