Speedy Gambling

Speedy Gambling

How Riding a Motorcycle on the White Line is like Reaching for our Sales Goals

October 31st, 2008

WOW! What a rush it is to ride the white line on a California highway. It is like living on the edge of danger. You might not know that California has an interesting vehicle law that allows motorcycles to ride between traffic. Yes, between traffic lanes, on the painted white line that separates traffic.

Last week it was a typical California day. I was on my motorcycle in heavy traffic wearing protective gear such as a leather jacket, full face helmet with boots. The speedometer is wavering at 10 miles per hour and in 90 degree’s it was HOT! Realizing that my destination was another 30 miles away, baking on asphalt really lacked appeal. The motivation of getting out of this situation led me to follow a passing biker who seemed to part the narrow traffic gap like Moses parted the seas.

As I carefully maneuvered through the traffic riding the white line, my confidence grew. My eyes bounced around like radar as the large SUV’s and 18 wheelers seemed to appear larger than actual size. I felt like a ballet dancer on a tight rope gliding through a narrow tunnel. My eyes were fixed on the opening between cars, not on the obstacles. This is an important aspect of performing this motorcycle challenge. I knew that if I looked at the vehicles, the bike would steer towards them because that is how anyone steers a motorcycle. We are taught from the beginning to look where we are going and the bike will follow. Sure, there is leaning involved but overall it is where the eyes look that move the bike in the direction it will travel. It is the same with outside sales too.

When we stay focused on our destination we will reach it. Don’t look at or focus on the obstacle, look toward the openings around it. We can be bold enough to suggest that if we look for price objections, they will show up. The opening we are referring to here is the opportunity we have for solving a customer’s problem. Sales opportunities should always be our focus – solving customer problems.

As I moved and danced through the tunnel of vehicles It was like making small goals of gliding past one set of vehicles and then to the next. When an obstacle appeared to shift into my travel path adjustments were quickly made. However, the vision of an opening never escaped my view. From time to time I would have to apply the brakes but that was only temporary. Eventually the road opened up and I was able to reach my goal.

I use this example because it is very relevant to what we go through in outside sales each day. If we set a goal of making 20 contacts in a day and 120 per week, we must remain focused on the goal. There will always be things that try to get in our way. We might have to apply our brakes temporarily but we must move forward toward our goal. We can use this example for mailings, telephone calls, writing thank you notes and just about anything. The important thing is to stay focused on the destination and look for the openings. The obstacles will always try to get in our path. We must learn to make adjustments and maneuver away from.

Setting Priority Goals
We can improve our chances of reaching the goals we set if we set visual reminders. Let’s say that we set a goal of making 20 contacts each day. If we created a large visible reminder or small reminder cards and posted them in areas we can see from our work area, in our car, near the telephone, desk drawer and on the wall we will remember our goals. More importantly, we will either reach or exceed it. These reminders will help us look for the openings in the day instead of the obstacles. Now, go out and have a great day. Oh, and just so you know, I don’t make it a habit of riding on Los Angeles Freeways, particularly riding on the white line. My preference is the slower paced mountain pass or back roads it is safer and more scenic

Steve Martinez - EzineArticles Expert Author

Steve Martinez is the Founder of Selling Magic a strategic business development consulting company. The company specializes in Automated Sales Process Management (ASPM) which increases sales through technology and automation of the best practices of sales. You can reach Steve at http://www.sellingmagic.com

The 90 Day Sales Blitz

October 30th, 2008

Are you worried about your sales slumping? Are your first quarter numbers looking lower? Is your pipeline looking softer than you’d like it to be at this point even though the economy is strong? Here’s an idea that you can use to quickly pump up your sales. Its’ called the 90 day sales blitz. The whole premise behind this is to rally the whole company around doing everything it can to support the sales team to close deals, expand the pipeline, get more opportunities into the forecast, and close deals that have been out there languishing for some time. Create a sales turn around plan with your team by pulling together everybody from sales, marketing, and operations and figuring out where’s the low hanging fruit in the short term that we can go pick in order to bump our sales numbers up in the right direction. Where are our best opportunities that can close the fastest, what can we do to create more opportunities quickly through lead generation? How do we do direct mail or outbound telemarketing campaigns into our prospecting list? How can we create a compelling offer that we’d put on our website so that visitors who come through and find us from keyword searches decide that they want to convert and become quick sales leads that can be closed faster. What can they do to incentivize those that are searching for my products and services to call in immediately and speak to a sales rep? What sort of premiums and bonuses can I give to them to quickly bring me new sales opportunities?

So a good 90 day sales blitz starts by getting all of your people together, sitting down and figuring out, how can we, as a team, pull a rabbit out of our hat by bringing together all of the best knowledge and experience and all of the company’s energy and harnessing it towards making short term sales.

A number of ideas that we’ve seen over the years include short term sales contests and sales bonuses to people who are in marketing for generating the most leads. Also: customer bonuses for bringing in new referrals and doing option upgrades or doing cross sales or up sales. These are all the kinds of things that you can do to create some short term enthusiasm and rally all of your resources in your company around greatly increasing your numbers. So if you need to do something in the short term to stimulate sales, think about a 90 sales blitz. If you’re like many companies out there that have practiced this behavior in the past, you’ll find that with the right leadership, the right enthusiasm, the right incentives, involvement of all of the people in your company, you can really move mountains.

About Cube Management:
Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube Management work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube Management combines Strategy, Process & People to produce winning results.

How to Find the Value of Your Golf Cart

October 30th, 2008

Do you want to sell your golf cart? If so then you will need to discover how much it is worth so that you can get a good price and also improve your probabilty of a sale.

Finding the value of your golf cart is a great help as it provides you to price your cart in line with market prices and provides an indication of how much a someone is willing to pay.

There are many methods to discover how much your golf cart is worth, however the tip I’m about to share with you is by far the easiest and most accurate method.

Instead of comparing your golf cart at dealerships and asking hundreds of dealers how much they will buy it for, an alternative method to make a private sale as you get to set the price yourself which increases the chance of higher sale price.

To find out how much you should list your vehicle for, all you need to do is go to ebay.com and input the exact model of your golf cart and click search. A variety of similar carts will appear with prices next to them. These prices are set by buyers but we can tell they are acceptable to the buyer by looking at how many bids each auction has.

So for example, if an auction is selling an RXV golf cart for $1000 but has no bids and there is another selling it for $800 with 3 bids we can assume we are more likely to get a buyer at $800. I would also recommend looking at completed auctions to get an idea of the prices that the cart has sold for in the past.

There are many places where you can list your golf cart for sale including online auctions and classified ads sites. Find out more and get more tips at golf carts guide

Shopping Addiction leads to a Financial Whirlpool.

October 29th, 2008

Shopping is something most people love. But often the thrill, excitement, and absorption becomes such that an ordinary hobby or time filler becomes an addiction. A shopping addiction like drugs, alcohol, or gambling is a blinding thirst where the shopper is unable to see essential from non essential and over spend. They shop until they drop and run into debt spending on their credit cards up to and over its limit.

Shopping for many is escapism from the realities of life and its accompanying problems. It is but a temporary reprieve from depression, anxiety, or loneliness. What a shopper never understands is it is a false world which will not grant happiness or love, or self esteem. After the shopping binge the person will experience remorse. The unhappiness will intensify due to unmanageable financial disaster and debt. This will be further compounded by the displeasure earned from family members or financial consultants. Believe me over 80% of the purchases will never be used. An addict may have a hundred pairs of shoes, or bags, or coast, or glasses – the obsession being restricted to one kind of object.

Like alcoholics, compulsive shoppers go on binges when they are upset, lonely, depressed, or feeling out of sorts. Shopping is a “pick me up,” a temporary euphoria that lifts their spirits.

The possible repair of finances and cure of the addiction is possible only if the shopper accepts that an addiction exists. What helps is professional counseling and joining a self-healing group that is dealing with this addiction. A shopping addicts version or equivalent of alcoholics anonymous.

Guidelines:

1. First and foremost set small limits on all credit cards. Freezing the limits will help you limit your spending power.

2. Lock away all credit and debit cards.

3. Budget household and other expenses. Make specific envelopes and mark them clearly for what the money is earmarked for.

4. Sit with a family member or friend and make a list of bare essentials. Go shopping with a controlling companion one who will say “NO” is no uncertain terms.

5. Never visit sales or discount warehouses. Or, watch television shopping channels.

6. Do not subscribe to shopping catalogues.

7. Fill your day choc-a-bloc with activities. If you have no time to ’stand and stare’ you won’t have a moment to think about shopping. Find interesting activities that absorb your interests and time.

8. Go to the mall or shopper’s paradise after they are all safely closed for the day. This way you can look at displays without being tempted to rush in and buy something.

9. If you feel the itch or urge to shop, resist it with all your strength and go out for a walk or to the gym exercise until you are too tired to do anything else.

10. Pay for all purchases by cash or cheque. Use a card only in emergencies.

Compulsive shopping is a serious addiction. It is escapism from realities and unhappiness. As serious as drug addictions and an illness, a compulsive shopper needs treatment that is similar to other addictions. Addictions of any kind need to be snipped at the very root before it reaches a point of no return.

Mortgage Loan Officer Training: 10 Helpful Tips That Can Instantly Boost Your Income By $5,000 Per M

October 29th, 2008

Mortgage Loan Officer Training: 10 Helpful Tips That Can Instantly Boost Your Income By $5,000 Per Month

Well here they are… 10 mortgage loan officer training tips to improve efficiency and increase revenue. These tips have made me hundreds of thousands of dollars over the years and I’m confident they will do the same for you:

Mortgage Loan Officer Training Tip #1: Only use a few lenders Depending on your niche, all you really need is a few good lenders. With a portfolio of about five lenders, you can handle all credit grades and even special programs like stated, no doc and 100% financing.

Mortgage Loan Officer Training Tip #2: Read your lender’s guidelines to build an intimate knowledge of their products and procedures – THIS IS A MUST!!! (And easy to do if you only use a few lenders.) Don’t rely on lender reps to tell you about their guidelines. They are human and can make mistakes just like the rest of us.

Mortgage Loan Officer Training Tip #3: Send gifts to your appraiser, title agents, and underwriters to gain favor. This is a great way to build relationships with the people you rely on to do business. Look for a reason to send these people a thank you card along with a gift. This is another good reason to use only a few good lenders.

Mortgage Loan Officer Training Tip #4: Define your market What loans will you do and what loans will you not touch? You can and will cause yourself undue heartache if you agree to take a loan that is outside of your market. For instance, I refused to even look at a loan unless the borrowers had a credit score of 580 or higher. If an applicant has a credit score less than 580, I referred them to my loan officer partner and split the commissions.

Mortgage Loan Officer Training Tip #5: Specialize Find a niche. Specialists always make more than generalists. Everyone does purchase loans on single family houses. What if you became the expert in your area on financing investment properties, construction loans, or VA loans? With some work and dedication you could become the mortgage lending “guru” for your niche and monopolize your marketplace.

Mortgage Loan Officer Training Tip #6: Location, location, location If you can: Keep a frig in your office, place a copier close to your assistant’s desk, and have your computer printer right next to your desk. This will save loads of time walking around the office. It will also keep your assistants focused. Sometimes it’s hard to walk through an office without falling into several casual conversations that can lower your team’s production.

Mortgage Loan Officer Training Tip #7: Get all documentation up front I believe in getting every piece of documentation I could possibly need right up front. That way if a problem arises you have a greater chance of being able to fix the problem on your own without bothering the borrowers.

Mortgage Loan Officer Training Tip #8: Only the necessities Just because you collect extra documentation, doesn’t mean you have to use it. Don’t submit extra paperwork to your processor or to underwriting. It could open a can of worms you don’t want opened. Only turn in exactly what’s need to fund the loan – nothing more or less.

Mortgage Loan Officer Training Tip #9: Sandwich technique At some point you’ll need to contact a borrower during the loan process and ask for more information. When this situation arises, try using the sandwich technique:

Re-establish rapport Make your request: “Oh by the way I need___. When can you fax it to me?” Continue rapport building dialog. Say goodbye and politely get off the phone

If you have a difficult borrower, this works like a charm to diminish their anxiety level.

Mortgage Loan Officer Training Tip #10: Testimonials Get testimonials from everyone. They are great marketing tools for your business. Use them to target your client’s CPA, HR manager at work, real estate agent and financial planner to establish a referral relationship.

There you have it. Incorporate these ideas into your mortgage business and see how they impact your bottom line.

By the way, if you would like to get another 13 mortgage loan officer training tips that can instantly boost your income by $5,000 per month, visit:

www.Mortgage-Leads-Generator.com/a/13tips.htm

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

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Hartley Pinn has recently created the “Mortgage Leads Generator” Training Course to teach mortgage loan officers 10 proven strategies for generating more than 71 mortgage leads per day.

Why Rinan from Korea, South Vacations in Chamonix Mont Blanc

October 27th, 2008

Chamonix Haute Savoie is a stunning place with the impressive Mont Blanc and majestic glaciers. Everyone love to go paragliding or even visiting the Aiguille du Midi. I normally get a flight from Fulton and stay at a Chamonix hotel for the duration of my stay.

My family and I used to went to Ramada Limited Galveston unfortunately it never matched its its advert: The Ramada Limited Galveston offers affordable beachfront accommodations approximately five miles from Ellington Field Airport and about 45 miles from Houston Hobby Airport. The property’s amenities include a complimentary continental breakfast and coffee, outdoor pool (seasonal), interior corridors, free weekday newspapers, safe deposit box, and free parking. Standard room amenities include air-conditioning, cable TV, and telephone. Note: There must be one guest 21 or older in each room.

However in Chamonix Mont Blanc the catered chalet is always outstanding. Also eating out in our groups number one restaurant, Gemini Tavern, scoffing four-layer oreo brownies is a treat. Chamonix Mont Blanc is a large enough destination to insure that there is lots of things for the snowboarder to do. Amongst other things it includes a husky sledding centre and a shopping arcade of designer boutiques, Chamonix offers a combination of snowboarding, old town charm and shopping which not many ski resorts can hope to rival.

One Short Story, Three Very Important Lessons

October 25th, 2008

I buy a lot of books online. So many, in fact, that I built my own website (Booku.com) which searches the big online stores and locates the best prices for me. It’s nothing fancy, but it does the trick.

The other day, I received an inquiry from someone representing another online book retailer, requesting that I add their store to my roster. So I checked them out.

My first impression was, “Ah, yes, I remember them”. I had been there before but had departed after several seconds, without venturing past the home page. I couldn’t remember why. I investigated, and here’s what I discovered this time:

On the top left, there’s a button that says “Save on Christian Books, Music, and Bibles”. The top right says something about “Desecration”. I also noticed the word “FaithPoint” mentioned a few times.

After a quick view of the site I jumped to this conclusion: It’s a bookstore specializing in Christian books and religious products. Perfect, if only I had a hankering for, let’s say, an audio version of the Bible on CD.

But, upon further investigation, I discovered something fantastic:

They actually had a great inventory of all kinds of books – not just religious titles. New books, used books, and hard-to-find books. (Who would have known? Why did they hide it? Did they even KNOW they were hiding it?) But, here’s the kicker…

Every title I searched was at least 10% cheaper than could be found at Amazon.com (you get the extra discount when you purchase a $5 membership – but I think it’s worth it.) In addition, they had titles I had previously searched at Amazon, but couldn’t find. They even offered something I have yet to see online: the ability to order individual issues of magazines (not just subscriptions).

I decided to go shopping.

After filling up my cart with five magazines and a wee tiny book, I was a bit surprised to see the total price considerably higher than I expected. When I got to the bottom of the list, I saw the shipping charge for UPS ground service (3-7 business days – ugh) was almost ten bucks ($3.25 plus $.99 per item). For what? A few magazines and a book? These items would probably fit in a USPS flat rate envelope for three and change.

At about this time, I could hear the voices in my head (no, not THOSE voices) screaming: “Abandon cart! Abandon cart!”

Which is just what I did.

This isn’t just a silly little story about me being a cheapskate. There’s more. If you sell anything online that has to be shipped, pay close attention here…

“Shipping And Handling Charges Deter 63 Percent Of Consumers >From Buying Online…”

“…Survey reveals that 73 percent of consumers evaluate the total price of products, including S&H, before making an online purchase.”

“…Companies that are profiting on S&H run the risk of increasing distrust among consumers.”

“New research indicates that weight-based shipping and handling costs will minimize merchants’ and consumers’ risks”

[Source: Jupiter Media Metrix Press Release - go read it: Posted in Uncategorized | Comments Off

Power Your Profits With Price And Perception

October 24th, 2008

People don’t always buy based on the lowest price, but they do like to feel they’re getting a good deal. If your aim is to give your customers value for their money… then your asking PRICE should represent the VALUE customers place on your product or service. If the price asked for doesn’t feel right, in relation to the value delivered, customers are not going to buy.

If the customer thinks that what you are offering them isn’t worth much, then how can you ever hope to charge a high price?

You can’t!

The key is to communicate the VALUE message. And, you must communicate it so strongly that the price seems reasonable in relation to the product or service you’re offering.

What really matters is your pricing policy and how you communicate price to your potential market. Should you offer a discount? Should you feature the price boldly? Should you introduce the price early in the offer? These are important questions because without realizing …you may be educating your customers to give price their primary consideration. That may not be your intention, but like it or not, that’s what often happens. The customer becomes price sensitive and then …SURPRISE! SURPRISE! … a competitor comes along with an even lower price and you lose a customer.

Perception is everything!

A case in point – A week or so ago, I was exploring a suburban shopping center when I decided to get a loaf of bread for lunch. As I walked along the street I came to a supermarket. Then across the road, I spotted a little bakery. So, off I trundled to the bakery, “A wholegrain loaf please.” I had committed to buying the loaf just by walking in the door.

Price was not important in my buying decision, something else was. That ’something else’ was perception. Your customers’ perception of you can be more important than your price.

Why did I choose the little bakery over the supermarket – perception! I perceived that the quality would be better. But, who’s to say that the supermarket didn’t have a product equally as good as, if not better than, the little bakery.

So could it be that by focusing too much on price, we set up an expectation of a lack of quality in the customers mind? And could it be that by focusing too much on price, we create the impression that our service might be suspect? Absolutely!

Does it feel right?

It doesn’t matter what you charge. It is the customers’ perception of your price that matters. If the customer thinks the price is too high in relation to the value delivered for the product or service, then they won’t buy. If they think the price is too low, then again they might not buy – because, they may be suspicious of the quality in relation to the price. The price may not feel right.

A customer perception of what is a ‘reasonable price’ is more important than what you want to charge for your product or service. And the customer decides what’s reasonable based on perceived value for money, not price. It’s creating this perception of value that tells the customer the price is right.

I’m a firm believer that, in the long term, it’s always better to add perceived value to your product rather than reduce your prices.

Customers are smarter these days, have more disposable income and have more choice than ever before. The key to making the sale is to communicate VALUE! Do it so strongly… that the price seems reasonable in relation to the product or service you’re offering. © Noel Peebles. Market Leaders Limited. All Rights Reserved. http://www.instantsellbusiness.com http://www.instantsellhome.com

As a Realtor, How Do I Attract Listings?

October 23rd, 2008

As a Realtor, How Do I Attract Listings?

By Barrett Niehus http://www.realtysoftware.org

Have you ever noticed that despite the massive number of Realtors in your area, only a hand full are making a fortune selling real estate? Regardless of who these realtors work for; GMAC, Century 21, REMax, they are extremely successful where others in their office are barely scraping by. What is the secret to their success? First and foremost, it is their approach to marketing themselves and their customers.

So what techniques do they use to attract listings? Well, while the rest of us are placing door hangers and mailing out notepads, these super sales people have perfected marketing techniques that attract motivated buyers and sellers, and motivate them to take action. An example of one of the strategies that the best seller in my city uses is as follows:

1) Specialize: Despite the policy of never turning down a listing or qualified candidate, focus on specializing on the type of property that will best suit your performance goals. For the person in my area, single family attached homes provide the greatest return on investment and are turning over the fastest. This is where she is really making her money.

2) Geographic Specialization: When a person decides to sell his/her house, they will find a realtor either through referral, recognition of a local representative, or through the yellow/white pages and internet. By focusing your promotional efforts on a specific geography, you can increase your market presence so that you are the first phone call if a target client decides to sell their property, as well as first on the list if they ask a neighbor for referral. In addition, if you specialize in a specific area, people will recognize your name and be more inclined to trust you with their listing and to negotiate their deal.

3) Grow and harvest your area of geographic specialization: Focus your marketing message on the area of geographic specialization that you have chosen. If your area has a high rate of property turnover, then you will do very well. The most successful realtor in my area papers my door with her picture every Monday afternoon. In addition, she includes a list of properties in my neighborhood that are listed or for sale. Looking at the sales price of other properties is a good motivator for me to list my own home and take advantage of the capital gains.

4) Create a continual presence: Once you have chosen the type of property to specialize in, and the neighborhoods to cultivate listings, begin promoting. As a marketing manager, I am a big fan of postcards that are sent to target clients on a weekly basis. Generally, it will take about fifteen pieces of promotion before a client will remember your name, but when they decide to list, you will be the first phone call.

The overall goal is to attract as many viable listings as possible. Regardless of who eventually buys the property, as the listing agent, you get to take advantage of the commission. By focusing your time on marketing yourself to your most promising targets, you will save time and increase your listings substantially.

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Dental Shaping Is the Best Alternative

October 23rd, 2008

“Enamel shaping” is technically known as enameloplasty or odontoplasty. This particular cosmetic dentistry procedure is most often used to correct genetic defects that have caused a particular tooth (or teeth) to be overgrown or crooked. Enamel shaping is usually performed in conjunction with other cosmetic dentistry techniques. Because there is the risk of otherwise strong, healthy teeth becoming weakened when enamel is removed, enamel shaping is usually limited to patients who have otherwise healthy teeth and require only minor treatment.

Before starting the enamel shaping process, the dentist will need to take several x-rays in order to determine how much enamel can safely be removed. Often, a dentist can use computer imaging in order to show the patient how the procedure will change his/her appearance. Most people are surprised at how little actually needs to be done in order to create a substantial change in appearance.

Once the cosmetic dentistry professional begins the actual procedure, s/he literally “sculpts” the tooth or teeth to the desired shape(s), or contours. Some of the tools involved include miniature precision sanding drills – or more commonly today, lasers. S/he also uses “abrasive strips” – similar to miniature pieces of sandpaper – in order to shape and contour the sides of the teeth.

Once the desired shape has been achieved, the cosmetic dentist polishes the teeth, smoothing any rough edges. The amount of enamel removed is minimal – typically no more than a few millimeters at the most.

Enamel contouring is only one type of cosmetic dentistry used to correct crooked or damaged, but otherwise healthy teeth; usually it is performed in conjunction with some kind of additive technique, such as bonding.

These particular procedures are virtually painless; in addition, when compared to other dental procedures, results are dramatic and fairly immediate; the entire procedure can be completed in no more than three visits, and often only two.

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