Speedy Gambling

Being careful when submitting to directories.

Directories as we know can be used to increase link popularity and get your site indexed . But directory submmission can also hurt .

Here are a few things to remember when submitting to directories.

1. The number of directories you are submitting to .

If it is Over 50 , then it may create suspicion that you are using some sort of software to boost your link popularity .

“Sites with high PR” are on a regular visit by search engines than “others”.

Their text , links etc. are all taken into account faster. The higher the PR , the more it is noted.

Submission to many at the same time triggers this . Even if you submitted to 100 and only 20 approved and displayed your link in one day , 20 the second day and 20 again on third day , 60 links in three days could trigger this . Plus the second day you will submit to another 100 . Calculate it.

I personally seek and prefer submitting to new directories because they are “gradually” indexed and your link is not crowded between another 40 links. Today or tomorrow the page will pick a PR.

2. The text displayed in link .

Even if you are getting 20 links everyday let’s say naturally , then it is sure that people are using different text in their links. When submitting to directories , have a set of titles like “html editor” , “SSS12 html editor”, “html editor with features”, “Feature rich html editor”, etc.

Each is different but each has your keywords. This reduces chances of penalty.

On a side note that is a very tough keyword and I am not in SERP’s for that.

3. Submit to only directories which you think do not use BH tech.

If you hire a firm to manage directory submission for you , then most have a list of quality directories . Softwares are only collection of any found .

May be when a directory was added to a software , it was good but you don’t know what happenned later .Couldn’t say if it linked to a bad site and dropped it’s PR or got penalised.

Fine if penalised because now you know it is linking to a bad neighbour but if it dropped PR , you will still think that this a good directory. You don’t know it was better but now suffers a penalty. You will only see a PR. ( Google PR : A reflection of a good site ).

Good Directory submmission firms I think would know that because they are on a regular visit to directories and would note the drop in PR.

No problem submitting to a directory like this but what if you are asked to have a reciprocal link ???

And most old directories ask for that. New ones don’t because they want to have a database first.

New sites of people who know a little seo will pick PR anyway and the link is one way!

4. Are you asked to place a reciprocal link ?

Should I explain it ?

Best wishes for your site.

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Feel that? The crisp tingle in the air? It’s fall. Fall ushers in the promise of eating,
seeing, and getting. It’s my favorite time of year. By now, kids are settled into
school, sweaters set free from mothballs, and it’s an amazing time to… BUY.

I don’t know about you; but for some reason this time of year lowers my normal
customer resistance to retail and turns up my desire to buy, buy, buy. And not just
anything. Products I’ve come to know have reliable value to me. You too?

Think about it. It starts with buying Halloween candy. Do you reach for the no-name
orange cellophane wrappers of chocolate dots, or do you buy the mini packages of
M&M’s? I know! Me too! Why is that? It’s the same thing! But, the brand of M&M’s
represents a certain quality that we have come to know as valuable. And left with
candy at the end of the evening, that’s what I want to be gobbling on. It doesn’t
matter how long the product has been on a shelf, an M&M is still an M&M.

A favorite thing I like to do in fall is cruise through the stores and see what “they”
think “we’ll” buy. This past weekend, I stepped into Crate & Barrel (a personal
favorite) and went weak in the knees!

I walked from beautiful table setting to even more beautiful table setting and I
thought about the perception that Crate & Barrel had created in me. As I drooled
over the dishes, I imagined how the quality of my life would change if I brought
them home. (A little bubble appeared to the side of my head. I saw an image of me
overhearing holiday guests comment about how beautiful my table was, and
subsequently how great I was.) The bubble faded as I dissected how Crate & Barrel
created that impression in me. How did they get me to think that?

I passed through living room settings that I would give my left pinkie toe to own (it’s
okay, I’m right footed). I ran my hand over the fabrics and textures. Rich leathers.
Deep colors. Luxuriant fabrics. All things I’d spend my money on to give my 10-year
old living room a facelift. They established in me a certain quality! And somehow
they knew what areas I needed to fix up… my boring dining room dishes, my tired
living room. Hmmm… Hmmm… a specific quality and knowledge of my problem.

At each display was a sign that had a certain look. A color. A typeface. Even the way
it was laid out on the page! It all matched the quality I got from the home décor
items I so desperately wanted. (By the way, I never knew I wanted an orange pear-
shaped leather vase before.) I picked up their holiday catalog. Lo and behold, not
only did it show the picture of the coveted pear-shaped leather vase, but the
typefaces and colors matched the signs in the store. Hmmm… consistent
communication and imaging. I started to tingle.

As I passed the jewel-toned velvet pillows, I thought, “Crate & Barrel is no different
from the companies and small business owners that we help.” They are no different
from YOU. Or are they? Let’s see…

You have:

• A product or service that is every bit as good and valuable as Crate & Barrel.

• You fix a problem or change the quality of life for your clients as much if not more
than Crate & Barrel.

After that, it can break down for small businesses and solo-preneurs.

You may not have:

• Consistent imaging (e.g., business card, website, brochures, leave-behind,
product packaging, etc.)

• The deep understanding of how to communicate “the brand” of your business that
can translate to your entire support team/staff. (This is easy and affordable to do
with BrandU. That’s why it was created.)

And most importantly, what most entrepreneurs tend to forget or, sadly, never
deeply establish:

• A huge, non-wavering belief in what you are bringing to people.

You have just as much of this as the people who created Crate & Barrel. They just
have more practice at it and had enough vision to bring in partners to help them
grow and communicate it.

The last three points are crucial to your business success and easier to address than
you think. Simply:

• keep up the value of your service and product AND,

• adopt a brand mindset!

It’s where EVERY brand starts BEFORE they’re a brand. In our upcoming book, Why
BrandU, we go into the reasons why it’s imperative for entrepreneurs to gain the
power of branding. You CAN have large business success, no matter what size you
are.

This holiday season, I share with you these TWO simple brand mindset tips:

• As you’re out (or online) shopping, pause a moment and think about the reasons
you buy the things you buy and,

• See how you can apply those reasons to your business.

After strolling around Crate & Barrel for over an hour (which flew by like 5 minutes),
I joyfully left with the most amazing vase for my table AND I was filled with a great
sense of delight and excitement; knowing YOU can be just as big!

© 2003 Castle Montone, Limited All Rights Reserved.

Written by Kim Castle, the Co-founder of BrandU the home of only step-by-
step process for developing your business as a brand from the inside out!

To get information on upcoming BrandU one-day workshops: http://
www.whybrandu.com/Public/events/workshop/index.cfm?semID=13

Get your Why You?!(sm) monthly ezine for easy-to-read tips and informative
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“BrandU Big Business Success No Matter Your Size”