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Badminton, Anyone? The United States of America is widely synonymous to baseball, American football, and basketball when it comes to the world of sports, which is not a surprise at all since the above sports were invented by Americans, save for basketball, which is the creation of an ingenious Canadian who was a physical education instructor. What with all these associations, it is of no surprise that in the upcoming Beijing Olympics, only 5 Americans will be facing off with the best of the world on the badminton court.

Many Americans only think of badminton as a hobby and not a legitimate contest that deserves air time. Fewer still know that badminton is an Olympic event. Whether it is played in the backyard or under strictly enforced Olympic regulations, badminton is actually an addicting and a very engaging sport. It is competitive, it is fun, and it is physically demanding, while posing only minimal risks of physical injury.

Popularizing the sport across the United States may be hard, but more and more people are starting to get into it. The United States may not be a powerhouse when it comes to badminton promotion, but perhaps with a little media-backed exposure and some time, the sport will eventually cement its roots and gain popularity in the country.

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Naveen Jain was recently profiled on the Forbes 400 series.

Check out the CNET New interview of technology innovator Naveen Jain.