Speedy Gambling

DoubleClick’s recent survey indicated that over 88% of online consumers have made a purchase as a result of receiving permission-based email.

The most common forms of permission-based emails are ezines or email newsletters. Currently there are hundreds of thousands of ezines available on the internet.

Ezines are excellent tools for generating new and follow-up sales, driving more pageviews, building customer loyalty, and improving sales credibility and brand awareness.

Even though ezines are vital to the success of every online business, there are some marketers who unknowingly kill their ezines with not-so-wise marketing methods. I have highlighted some of the killer mistakes below.

Killer #1 .. Who needs permission? Just mail ‘em!

A recent study of permission email recipients by IMT Strategies revealed the following:

48% were curious to read the permission email 13% were eager to read
30% were indifferent
7% open it somewhat annoyed 2% deleted it without reading

When it came to unsolicited email or spam:

77% deleted it without reading 16% said they were annoyed but opened it 3% were indifferent to it
4% were curious to read spam email 1% percent were eager to read it

In the above results, we can see that 9 in 10 recipients of permission email were fine with reading the messages, with a near half curious to read!

But for spam, 9 in 10 didn’t even read the email or were seriously unhappy about opening it.

We can clearly see a remarkable difference in the response to permission-based emails and unsolicited emails. Always ask for permission!

Only add subscribers who have consciously chosen to receive your ezine. You’ll reap the rewards of having a highly targeted and loyal audience that are interested in reading what you send them.

There have been many times when I received issues of ezines that I don’t ever recalled subscribing to. These ezine owners had taken their own ‘initiative’ to add me their list. Such spamming antics only seriously piss me off!

Never try to buy a list of email addresses and then send them your ezine issue telling them to remove themselves if they don’t wish to get further mailings. That’s spamming.

Killer #2 .. Don’t let ‘em unsubscribe

Since it is so difficult to acquire new subscribers, let’s prevent them from un-subscribing at all costs. Heck .. just don’t provide them with an unsubscribe option in the newsletter. Then they won’t unsubscribe!

Nothing pisses me off more than newsletters that I cannot unsubscribe from. There are no unsubscribe instruction nor any email address to send an unsubscribe request to.

Such practices are totally unethical and unprofessional. If your subscribers can’t even trust you over something so minor, how would they feel secure doing business with you?

They may even complain you for spamming and tell people about your unethical conduct. Bad news spread very fast on the internet.

When your subscribers decide to leave your ezine, promptly unsubscribe them. Make sure you never email them again unless they decide to re-join your ezine.

Killer #3 .. Let’s blast them with tons of mailings

Recently I had to unsubscribe from several ezines that were sending me a solo mailing every alternate day!

In the beginning I didn’t mind those mailings. But after some 14 days of getting tons of advertisements, I bailed out. The DoubleClick survey revealed that the average online consumer receives 36 permission email messages weekly.

With that number of emails waiting to be read, excluding personal messages and spam, you wouldn’t want to be guilty of clogging your subscriber’s inbox.

Strike a good balance between your profit line and your subscribers’ interest. The lifetime value of a subscriber can be worth thousands of dollars. Why kill the golden goose when it can lay golden eggs year after year?

Killer #4 .. Forget about content, I got no time for that

With an intensely fierce competition for ezine eyeballs, your subscribers may unsubscribe after a few issues if they don’t enjoy your ezine.

You need to publish real content that appeal to their interest. One of the best ways to discover what your subscribers want to read is to check out the ezines of top players in your industry or related ezines with large subscriber bases.

If they are at the top, they must be doing some things right! It will be an eye opening experience to analyze the kind of content successful ezine publishers offer to their subscribers.

Never fill your ezine with advertisements that are disguised as editorials. Quality content is king!

Killer #5 .. The ezine that never came

Some ezine owners produce a few issues and skip the next few. Or they are perpetually late in mailing out new issues.

If you tell your subscribers that you publish your ezine weekly, make sure it arrives in their mailbox weekly. You lose your subscribers’ loyalty and trust when you fail to deliver. How can they then trust you with their credit card numbers?

Publishing an ezine requires time and effort. Writing up the editorial, proofreading and amending the copy (many times), testing the final copy and maintaining the subscriber list can easily take a day or more.

If you can’t afford to publish your ezine weekly, do it fortnightly. I don’t recommend monthly because the time lapse in between issues are too wide. Try preparing future issues 2 weeks in advance. Have available backup editorial content that you can always fill your ezine with at the last minute.

There you’ve it .. 5 guaranteed ways to kill your ezine. Well, I hope you’ll never need to use them

Michael Low is a professional PR Strategist. He provides top- notch PR services at highly affordable rates. Check out his full range of PR packages at http://www.prbuilder.com/pr.cgi?a006

In considering whether you can install a TV above a fireplace or not, you ought to consider different aspects of TV installation. Below is a step by step guide for installing flat panel LCD TVs or plasma TVs above a fireplace. The guide will also answer questions regarding the safety of TV installation above the fireplace.

A. Do you have plans of using the fireplace after installation? If yes, then continue to reading this guide to learn if you would want to install your TV above your fireplace. On the other hand, if your answer is no, you are able to have your TV installation above your fireplace as long as the wall can support the weight of the TV and wall mount.

B. Use a thermometer above your fireplace on a mantel where you’re going to install your TV. Get your fire going in full blaze for a fair amount of time, if it does not get to or above the TV manufacturer’s heat level recommendation, then you are good to proceed with your TV installation . If you do not have a thermometer, get your fireplace blazing hot then touch the wall above it to see if it’s warm. If it’s too hot to touch, then you should not install your TV there.

C. Another consideration aside from heat above the fireplace willthe mantel wall, you’ll need to know if the facade has brick that is actually a part of your chimney. If it is a part of your chimney, if you’ve done a heat test, it should be hot. Most homes built from the 70’s have facades. If your fireplace has brick facade, heat is forced to small smoke stack that’s insulated from heating the surrounding walls. This will protect you from chipping paints and drywalls from totally deteriorating.

D. When you are not sure, call a professional who is able to determine if you are able hang your TV above your fireplace. HD installers have installed more TVs above the fireplace from any other companies in the Toronto area. Most of the time you can put an LCD TV above a fireplace, however, HD installers will not install big screen TVs once they determine that it is unsafe and will damage the TV.

Ancient astrology is the type of astrology that was practiced by astrologers hundreds and thousands of years ago in medieval Europe, ancient Arabic, Greek, and Indian cultures. There has been a resurgence of ancient forms of astrology in the early 21st century, researching and investigating the ancient techniques and adding them to the set of modern astrological tools.

Modern western astrology has become more focused on psychological analysis of the individual’s chart and less and less on the actual predictive elements of astrology such as marriages, accidents, health issues, family and other life areas. Western astrologers became more and more interested in understanding the roots of their art, which were obscured by the ravages of history like the Dark Ages of Europe.

There has been a concerted effort at bringing back to modern use techniques that were used in the ancient world such as rulerships, planetary periods, solar and lunar returns, and such things as oriental and occidental placements of planets in a chart. There has also been a resurgence of Vedic astrology in the western world. Vedic astrology (also called Jyotish, “science of light”).

The chief virtues of ancient astrology are that they retain the original mindset and intent of their creators who had a decidedly less materialistic, fear-based, and egoistic emotional disposition, than their modern counterparts. Supposedly this gives greater spiritual and predictive power if the techniques are emulated as closely as possible. In practice this has proven to be true, giving an added practical dimension to astrology that the west has been lacking in for many years.

This is not to say that western astrologers aren’t good at predicting the events in the life of any given client, it is the use of the ancient astrology techniques however that have greatly enhanced their ability to do it. Yet the ancient techniques of astrology are still only known by a relatively small amount of western astrologers, the word is spreading though.

Since it is arguable that the Vedic culture of India was one of the first, if not the first advanced society in history, some people assert that Vedic astrology (from ancient India) was the progenitor of all other forms of astrology. Some researchers of the Vedic culture cite references going back as far as 8,000 BC and longer. Some say however that the ancient Greek and Vedic cultures arose around the same time in the early first millennium AD, and that they borrowed concepts from each other. It is difficult to actually know since only fragments remain of the ancient texts, Indian records however have seemed to have suffered far less of the ravages of the Dark Ages but not entirely.

When playing the Euro lottery with Virtual World Direct (vwd) you can rest assured that you are in very capable hands. My estimate is they are amongst Camelot’s largest customers, if not the largest Euromillions ticket purchaser.

They have over two hundred thousand paying clients taking part in the Uk Lotto, Spanish Superdraw And The Euromillions of which the Euro Millions is presumably the biggest syndicate. Founded in 2002 and a long established member of the lottery council they have all the credibly that is required, plus a excellent track record.

To take part in a lottery syndicate you must pay £5.00 a week for the Uk Lottery and the euro lotto with the Spanish lottery costing £20 per four week cycle (Only monthly subscriptions). Being a member of a syndicate evidently shrinks your individual share but increases your chances of winning plus because of the unique way the lotto numbers are formulated the likelihood of winning the lottery is enhanced still further!

The business opportunity is another produced Virtual World Direct offers and now they have dropped the joining fee plus the yearly subscriptions therefore anybody interest in gaining an extra income can capitalise. The way it operates is if an affiliate introduces a lottery player to any of Euro Lotto, UK lotto or the Spanish Superdraw syndicates, virtual world direct (vwd) will pay that affiliate twenty per cent of that players subscription, also, if that player decides to become an affiliate, the affiliate that introduced them will gain five per cent of that player/affiliates earning, down to level 7. World-wide global revenue is another motivator that pays affiliates that progress to a minimum level within elottery with a portion of the companys global profits.

LCD televisions are found in quite a lot of flat screen TV’s that are not Plasma. These TV’s came out prior to plasma & tend to be more affordable at this time when measured up with the Plasma makes. LCD TVs are the most up-to-the-minute kind of television & are currently an apt alternative for your antique telly set. LCD televisions deliver the latest Hi-Definition TV’s with awe-inspiring resolution & sound quality obtainable to pay money for at the moment.

It is a little known reality that LCD technology in fact date back to the late eighteen hundred & eighty-eight when the method of liquid crystallization were initially discovered by Austrian scientist Friedrich Reinitzer.

LCD televisions are by & large available in fifteen inch & 32″ sizes, whereas larger dimension, as gigantic as 50″ and even sixty inch are obtainable to acquire if you need. Nevertheless, as you pick to go for enormous TV screens or top range consumer products, they will in all intents and purposes cost a large amount more. It’s additionally worth making a note that for giant tellies you would be recommended to use good quality brackets, or a specifically created mount, which may perhaps cost up to one-hundred & fifty pounds more. Visit the Digital Direct website and find yourself a Cheap LCD TV today!

LCD tellies are traditionally made-up in 3 different types like standard definition (SD), enhanced definition (ED) & high-definition (HD) tellies. LCD TVs are at this time getting gradually more universal as a car customisation product, as any fans of the admired MTV program “Pimp My Ride” will be familiar with. LCD TVs are presently available with refresh speeds as low as 5ms. Therefore this technology is still a substantial time off from being just right, LCD televisions are developing day after day. Thus, LCD TV’s are turning out to be more admired day after day.